Life & Pursuits – Baby Lotion, Cough & Cold Balm and Body Lotion – Review

Life & Pursuits

Hey friends,

Finally, the time has come when everyone is bit more conscious of surroundings and environment, be it water, plastic and such things. I have seriously tried to reduce water wastage and use of plastic. I use only steel tiffin boxes for my kids and hot veggies, clay water bottles etc. All should do their bit to support such causes.

Today’s review is about a brand which is certified organic family and baby care brand Life & Pursuits.

Life & Pursuits : About The Brand –

Mission

We live in a world where irresponsible human activities have harmed nature to dangerous levels. Today, our children are exposed to unprecedented levels of toxic chemicals in food, air, water and everyday products.

This has resulted in an explosive growth of ailments like cancer, asthma, hormonal disorders and allergies. Unfortunately, this is true not only for adults but also for babies and young children. Continuous abuse of nature has come back to haunt humankind.

We offer India’s first ‘certified’ organic baby and family care products based on the proven wellness science of Ayurveda. Our products are certified by USDA (USA) and NATRUE (Europe), the most stringent and reputed organic certification programs globally. .

In today’s world, most of the companies indulge in unethical ‘green-washing’ and wrongly claim to be ‘organic’ or ‘natural’. We’re proud to offer products that are genuinely certified by the top international agencies.

Let’s see each product that I got, one by one.

  1. Nurture Soft : Organic Baby Body Lotion and Moisturizer

  • Certified Organic by NATRUE (Europe). Truly Organic, Natural, Herbal and Safe
  • Nourishes, soothes and softens baby skin. Our unique formulation leaves no greasy after-effect
  • Ideal daily-use face & body moisturizing lotion for babies as well as kids for all weathers except acute winter
  • A unique blend of extra-virgin, cold-pressed, pure natural, certified organic oils, medicinal Ayurveda herbs and goodness of Aloe Vera gel gently moisturizes sensitive skin of children
  • Always free from Mineral Oil, Synthetic Fragrance, Colors, Parabens, BHT/BHA, Sulphates, Silicones, and other toxic / harmful chemicals

Ingredients

Glycyrrhiza Glabra (Mulethi) Ext.**, Rubia Cordifolia (Manjishta) Ext.**, Crocus Sativus (Kesar)**
Base: Aloe Vera Juice*, Sunflower Oil*, Cellulose**, Bees Wax*, Lysolecithin**, Sclerotium Gum**, Aqua, Sodium Benzoate (and) Potassium Sorbate, Xanthan Gum**, Pullulan**, Orange Oil**, Vanilla Oil**, Silica

            *Certified Organic ingredient.

** 100% of Natural Vegan Origin

Price

Rs. 600/- for 100ml. But you can get it on brand’s website for Rs. 399/- right now. Also available on Flipkart and Amazon.

My Views on Baby Lotion –

I have tried baby lotions and moisturizers from almost all baby brands, be it Patanjali, Chicco, Pigeon, Sebamed, Mamaearth, Himalaya, Mothercare etc. This Life & Pursuits baby lotion has been an instant hit with me. Why!! Its certified organic. I like the brand’s concept. Also, I feel when intelligent people start a brand with some good ideologies, they don’t start with bad ingredients or products. And they put their heart and all efforts into their product.

This is just what I feel, no compulsion on anybody obviously. Coming to this lotion, it comes in a tube with a flip open cap. The packaging is nice and fresh, white tube and brand name written in a nice font over it. I like it.

The texture of the lotion is so smooth and buttery, I haven’t seen any baby lotion so smooth till date. A little quantity is enough and it spreads easily and smoothly. The lotion is moisturizing enough and very light weight. It doesn’t take time in absorbing into skin and leaves skin soft, smooth and hydrated. I am applying it daily on both of my kids for full hands, legs and face and I am quite satisfied with the results. We can’t expect miracles but it does its job perfectly.

The main thing I want to tell is that I have earlier too tried a famous natural brand for my kids and the moisturiser smells so bad that leave them alone, I can’t bear its smell and hence I don’t apply it on them. No such problem with this one thankfully. This Life & Pursuits baby lotion has almost no smell but the little bit it has is also good. I like it and my kids too.

MGA Rating –

5/5

2. Soak In Goodness : Organic Ultra-Light Moisturizing Lotion

  • Certified Organic by NATRUE (Europe). Truly Organic, Natural, Herbal and Safe
  • Gently moisturizes, softens and pampers skin, leaving it silky smooth while nourishing it at the same time
  • Ideal daily-use face & body moisturizing lotion for all weathers except acute winter
  • Always free from Mineral Oil, Synthetic Fragrance, Colors, Parabens, BHT/BHA, Sulphates, Silicones, and other toxic / harmful chemicals

 Ingredients

Glycyrrhiza Glabra (Mulethi) Ext.**, Rubia Cordifolia (Manjishta) Ext.**, Crocus Sativus (Kesar)**
Base: Aloe Vera Juice*, Sunflower Oil*, Cellulose**, Bees Wax*, Lysolecithin**, Sclerotium Gum**, Aqua, Sodium Benzoate (and) Potassium Sorbate, Xanthan Gum**, Pullulan**, Rose Oil**, Lavender Oil**, Bergamot Oil**, Patchouli Oil**, Geranium Oil**, Silica

Price

Rs. 600/- for 100ml. But you can get it on brand’s website for Rs. 399/- right now. Also available on Flipkart and Amazon.

My Views on Body Lotion –

It contains no mineral oil, no harmful chemicals and it is enough reason for me to try it. I tried it and found it great. It is a light weight, non-sticky lotion that gets absorbed very fast into skin. It leaves skin well moisturised and soft. The fragrance is again almost non-existent and little bit present is good and very light. I have found a long staying moisturizer for sure.

For face, oily skin beauties, be little cautious, try it first. For rest, its a good choice.

MGA Rating –

4/5

3. Breathe Free : Organic Cold & Cough Balm

  • Fast relief in nasal and chest congestion
  • Calms and soothes cough
  • Safe and effective for children and elders alike
  • Truly Natural and Safe
  • Over 95% certified organic ingredients
  • Free from mineral oil, menthol, synthetic fragrance, color, BHA, BHT, TBHQ and other harmful ingredients

Ingredients

Eucalyptus Globulus (Eucalyptus) Oil*, Ocimum Sanctum (Tulsi) Oil*, Cinnamomum Camphora (Camphor), Gaultheria Fragrantissima (Wintergreen) Oil, Myristica Fragrans (Nutmeg) Oil,
Base: Sunflower Oil*, Coconut Oil*, Bees Wax*, Peppermint Oil*, Rosemary Oil, Rosemary Ext.

Price

Rs. 400/- for 35gm. But you can get it on brand’s website for Rs. 320/- right now. Also available on Flipkart and Amazon.

How to use –

Rub a small amount locally on the nose, forehead and chest. For babies 3 months or older.

My views on Cold & Cough Balm –

This is the first balm that is not at all strong. I have never applied Vicks or any such things on my kids even after tons of recommendations from colleagues, neighbours and all others. I find that too strong and I can’t give that burning sensation on nose & chest to my little babies. This balm attracted me most out of these 3 products. And then my daughter got stuffed nose last weekend and I applied this balm on her nose, forehead and chest as recommended by brand.

I found this balm to be very light weight and it also gets absorbed in skin. No heavy or burning it gives. I used it for myself too and found it soothing and comforting. I used it at night time only and it was bit comforting. I love its ingredients and the effect and the aroma. Thumbs up.

MGA Rating –

4/5

So, here I summed up three of the lovely products from Life & Pursuits for you. Do give the brand a try as natural, Ayurvedic  and Organic products are need of time these days. Lets make our babies and kids use as much organic ingredients as possible.

You can buy all products from the brand website as well as Amazon and Flipkart.

Have a great day,

Charu 🙂

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